", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Learn more about how Statista can support your business. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. You may opt-out by. Meanwhile, all transgender respondents with a total of 4 people come from the US. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. (2022). Please create an employee account to be able to mark statistics as favorites. K-pop fan activism within the BLM movement emerges from this broader history. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. You can only download this statistic as a Premium user. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. What do you want to do? Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: So how do they do it? To use individual functions (e.g., mark statistics as favourites, set Contrarily for males, the money that they spend is around $50 to $100. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. rollingstoneindia.com/art-korean-music-videos/. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. Figure 7: How long have you been a K-pop fan? Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Culture Queen. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Uncover where K-Pop has made its mark globally and where its biggest audience lies. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. You'll see that there is a near-linear relationship between followers and mentions. (February 14, 2022). Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. First was the young, diverse, and digitally native Generation Z coming of age. Because most of kpop fans are tweens and teens. They have no real life knowledge so they just believe and go hard for anything. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. . The money is mostly obtained from parents or working part-time jobs. The ideal entry-level account for individual users. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Welcome back! Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. This is consistent across both Instagram Followers and YouTube Views. Opinions expressed by Forbes Contributors are their own. Finally, audiences who are 55 years old and above make up 2% of site traffic. 7) when looking at Instagram Followers. One of the administrators behindthe BTS on Billboard! Korean Foundation for International Cultural Exchange. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) BTS always seem to do better and better after each comeback, especially on the charts. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. The Tulsa . BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. However, EXO was shown to have the highest percentage of males (9.3%). Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? (image via Vivid Seats) Vivid Seats also notes . Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Screaming Fangirl. to incorporate the statistic into your presentation at any time. K-Pop's wide appeal across Asia is due to several factors. Warner Bros. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. First was the young, diverse, and digitally native Generation Z coming of age. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Original question: "How popular is K-pop in your country at the moment? ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Access to this and all other statistics on 80,000 topics from, Show sources information statistic alerts) please log in with your personal account. Love that more females are listening to female groups. Idols are usually young. Vivid Seats. ?Click to watch my newest video!https://www.youtube.com/. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. Your home for data science. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. The reason is that fangirls are loyal, passionate and more willing to pay. FYI, this is . Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. name in many more countries and that they will gradually continue rising even higher," CJ wrote. Top North and South American Cities for K-Pop. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. [Price List], 5 Steps For Sending The Perfect Demo Submission. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). Top North and South American Cities for K-Pop. Discover the latest in K-pop music, news, and culture at KPOPSource.com. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. 3. The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. We at Brandwatch love data, K-pop, and we definitely love BTS. Can ifans use melon? 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? Engagement performance compares an artist's performance to other artists who have the same reach. As soon as this statistic is updated, you will immediately be notified via e-mail. Change Consent | Kpopmap 2022. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz This is a BETA experience. K-pop fans are now even making fan videos about Anonymous itself. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. In the past week, they sawover 24million, more than 14,000 times what's expected. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. They appoint South Korean stars as brand ambassadors . You need a Statista Account for unlimited access. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. account, CJ, says that there is a team of seven people who run the BTS on Billboard! Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). Interestingly, are .. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Spanish tracks and collaborated with local artists. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Mamamoo arent on that list, but I know they have more female listeners too. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. For a better experience, please enable JavaScript in your browser before proceeding. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Male idol groups are usually like 95%+ women. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. However, K-Pop history has seen some exceptions, for example, TWICE. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. BTS's Jin updates his Instagram for the first time in 2023! 7) when looking at Instagram Followers. statistic alerts) please log in with your personal account. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. These trends are unsurprising for several reasons. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. In, Korean Foundation for International Cultural Exchange. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. You need at least a Starter Account to use this feature. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. (February 25, 2020). (Fans voted by tweeting the hashtag #BTSBBMAs. This game allows players to create or direct their own stories through the members of the BTS. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. You must be a member in order to leave a comment. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. All Rights Reserved. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. You only have access to basic statistics. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". [Online]. 10.14.20. You can also find the Tableau Public visualization dashboard I've created to support this article. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. "BTS always seem to do better and better after each comeback, especially on the charts. It isn't just BTS fans who are this passionate. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Following them, there are 35% of the respondents believe K-pop is time-consuming. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. account. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests.
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