Their first line, 'they say your eyes are the window to your soul, we say they're a window to early signs of retinal disorders', was just so silly with its juxtaposition and I immediately thought that there could be a whole campaign in it, the tension and absurdity of those two things together. He's an ex-writer for Saturday Night Live Yeah, mates with Will Ferrell, he directs comedy features, and he makes stuff look amazing. Filters. Contact lenses for 20% off with this Specsavers discount . It's priceless. Catherine> Ultimately this campaign is the introduction of Specsavers to Canada, and Canada to Specsavers. 50% Off. Obviously, we were involved in the production and pre-production process and seeing the sets being developed, but with Covid and not being able to meet people in person, you never know how it's going to turn out. We wanted the campaign to make a great first impression. specsavers advert 2021 actorbest imperial trooper team swgoh piett. A playful take on the iconicShouldve gone to Specsaverscampaign, the new advert centres on the taglineI dont go to Specsaversthey come to me, to bring greater inclusivity to the brand offering. Catherine> This is Specsavers first new market entry in over 10 years and a very important one for us. We thought that bringing that whole world and aesthetic into the world of optometry would just be quite a funny clash. The Specsavers adverts are a great example of how actors can make or break a brand's message. Should've gone to Specsavers - Specsavers, It does exactly what it says on the tin - Ronseal, You either love it or you hate it - Marmite, Good things come to those who wait - Guinness, Probably the best lager in the world - Carlsberg, There are some things money can't buy. . We thought Marvin and his family would be perfect . It was a really cool, retro ad but everything it said was about human customer service and just being very caring. View offer. Being emotional and making people laugh was definitely going to work over there and make us be distinct and intrinsically of the brand. Having a vibrant colour palette also allowed us to incorporate our brand colour - green - into the campaign in a meaningful way. Always connected. Privacy Policy, Who are the actors in the specsavers advert. Courtney first appeared as the character in early 2008, and, in the decade since, revenues for the insurance giant grew from $13 billion in 2008 to a whopping $36 billion in 2019. san antonio housing authority login . Leonardo Roddam Actor 2020, Spring/Summer, Model. 25% off for over 60s. People love it, they have taken it as their own and it really does make them smile. Our aim is to always empower our customers through our marketing and I Dont Go absolutely does this. Optical retail chain Specsavers has today (5 August) launched a new integrated campaign, 'I don't Go' to raise awareness around its home visit proposition and to challenge public perceptions around the variety of services that the brand can offer. And if you are in Canada, we would love to see you come by one of our new stores or visit us at, are now a common part of cultural language, Creativity Squared: Richard James on Why We Are All Born with Creative Potential, Specsavers' Lost and Found Campaign Tackles Hearing Loss Stigma, A Bifocal Lens on Production at Specsavers, Specsavers Offers Playful Take on Iconic Tagline in 'I Don't Go' Campaign. Collected 23/02/2023. 2 for 1 glasses from 69. which do what an ident should: make a quick selling point but dont interrupt the programme too much. Despite being a regular feature on Christmas schedules for more than a decade, the four new episodes will be the first mini-series run since 2013. The campaign marks a . But we wanted it to have a modern feel, and to make something that feels quite fresh, stylish and contemporary, but with a nod to the aesthetic of that world of '70s soul and R&B. Hugh Futcher was born on 29 October 1937 in Portsmouth, Hampshire, England, UK. The music in the 2021 Vision Express advert is a song called 'Soulful Strut' that was recorded in 1968 . Music Track: The Great Pretender. Watch our short videos and discover how TV could transform your business. In 1999, Graham Daldry took his own advice (although he hadnt put it into words yet) and went to Specsavers not as a customer, but as the brands in-house creative director. If you do not wish to allow cookies please disable them in your browser settings. Specsavers today launched its integrated campaign I Dont Go,the next iteration of theShouldve 2:0campaign, to highlight its home visits service and drive brand reappraisal. MAA creative scale: a cumulative 9 for showing (over the years) that advertising aint as complicated as many agencies try to pretend it is. We share some of this information with our technology, analytics and marketing partners. Specsavers has launched a new campaign that celebrates the positivity and joy that a smile can bring, even in these challenging times. We are also working with our local National Hockey League team, the Vancouver Canucks, on TV spots on Sportsnet Pacific, billboard animation and a Closer Look integration. With a reputation for hilarious TV ads, Specsavers promote their kids glasses offer with this advert showing a dad admiring his. Sign up to Spectrum for free CET and clinical updates. Catherine> Were thrilled to be sharing this launch through 15, 30 and 45-second videos across social media, and television, a 30-second spot on radio, as well as print, OOH and DOOH ads. The TV ad is supported with a wider roll-out in October with high impact billboards, newspaper and magazine ads, digital and radio advertising. The phrase has become a staple of British vocabulary over the last two . From in-house looks to top designer styles, there's something for everyone. We go to great lengths to make a positive difference to the lives of all, delivered with expertise and a human touch Thats Specsavers Love. The optical industry was a profitable monopoly. specsavers advert 2021 actor. Were entering the market with an ambitious goal to redefine accessible eyecare for Canadian consumers and become a market leader by 2024, with plans to open over 200 locations across the country by then. Specsavers broke the mould because even with the incentives and discounts the margin on frames and lenses are good. The TV commercial was directed by Novemba at Academy Films. 12K views, 59 likes, 17 loves, 77 comments, 136 shares, Facebook Watch Videos from Kode: Locky's new spot for Specsavers hearing aids featuring the. The brand also quickly reacted to footballer Luis Suarez apparently biting Italys Giorgio Chiellini in a World Cup match, with a Twitter ad pointing out the difference between Chiellini and cannelloni - which was retweeted tens of thousands of times within days. 2011: A relaxing session in the hotel sauna turns to embarrassment for one poor chap as he finds himself in Gordon Ramsays steamy kitchen. While we were developing the campaign, there was quite a pleasant coincidence. Album: Sunshine on Leith. The artist is an amazing comedian called Desiree Burch, who lives in London but is from America originally. The team said their inspiration came from the fact that life might be difficult right now but that the nation can rely on Specsavers colleagues to be empathetic as well as make a positive difference to our lives with quality glasses and contact lenses. If you continue to use this site we will assume that you are happy with it. April 29, 2021 11:05. by Zoe Wilkinson. Finally, we added his glasses from Vision Express and ended up with this marvellous mole that you see in our TV advert! Weve been empathetic to the current mood of the nation, to people seeking a little positivity in difficult times as well as not wanting to sacrifice on quality if their finances become challenged. Code. Specsavers - Vinyl. Catherine> When we researched the Canadian market, we found the market was somewhat fragmented there wasnt a clear national market leader. Golden ticket for 50% off with this Specsavers voucher. yorba linda football maxpreps; weiteste entfernung gerichtsbezirk; wyoming rockhounding locations google maps; Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you . The spot, released for 2019's Glaucoma Awareness Week, reimagines the optician chain's famous black and white "Should've gone to Specsavers" sheepdog ad, with the visuals slowly replaced by a written description. professor melissa murray. As Specsavers first brand advert to feature Home Visits, the campaign plays out across TV, print, out of home, radio, cinema and digital display, throughout the UK and Northern Ireland. It's been part of the company's brand and ethos from the beginning. January 27, 2022 9:52. by Anna Macdonald. However, its been amazing to see the journey and how its been developed over the years and used by so many in some very memorable moments.. I love Prettybird and Matt's comedy background is just amazing. Proudly powered by WordPress | Positioned as a playful alternative to the firm's classic . We see that opportunity here in Canada and its the criteria we use to assess other potential markets. I don't know if this is the right place to ask, but here goes. Shish> Matt was the perfect fit really. Oh for a good, 30-second, live action ad with real people in a realistic context with a dose of gentle humour. The Specsavers adverts feature a variety of actors, including British comedian and actor Hugh Laurie, British actor and comedian Stephen Fry and British . Specsavers ads 2021 Here are some highlights of Specsavers advertisements from the year 2021 which ran across digital, video and social media. A Glasses manufacturer with over 690 stores in the UK and Ireland. Sponsorship or licensing partnerships can help your business become a recognisable part of your audience's favourite shows. create an account. Filtering results by: Specsavers Ad Types Get the latest headlines, releases and insider-gossip direct to your inbox with our Binge-worthy newsletter. Nathan Vaughan-Harris Actor 2020, Specsaver Campaign, Featured Model. Who are the old Neighbours in the Specsavers advert? We measure whether there is an opportunity to make quality eye care and eye wear more accessible and affordable to people through our model of delivering great care, great service, and great product through locally owned and operated stores. Feelings of nostalgia were also evoked by thinking about adverts respondents used to see when they were younger, according to 56%. Find out more about the cast and crew that have worked with Specsavers. You'll find us in the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, Australia and New Zealand, employing over . The music in the 2021 Vision Express advert is a song called Soulful Strut that was recorded in 1968 by U.S. soul and jazz instrumental ensemble group Young-Holt Unlimited. 20 years and 500 miles. Broadcaster VOD advertising is a great way to target your chosen audience with relevant content. Strictly's Rose Ayling-Ellis has turned down a six-figure deal to endorse hearing aids because she doesn't want to mislead fans, a new report claims.. Respondents also had their say on what makes a good advert - with the key aspects including it being relatable, funny and using a memorable or catchy song. Optometrists Mary and Doug Perkins founded the business nearly 40 years ago because they wanted to provide access to high-quality eyecare to everyone. The song in the ad is 'Love T.K.O.' This is a nice ad, in my view . License. There were a number of factors which meant that Canada was the right market for us. That larger-than-lifeness feels part of the brand and we wanted to translate that into this campaign as well through the lens of that sort of '70s aesthetic. Forum Member. 5th August 2022. 2011: Astronauts land at Luton airport instead of Houston. March 8, 2022 Other iconic slogans to make the top 10 included L'Oreal's Because Im worth it, Marmite's You either love it or hate it, and Good things come to those who wait, from Guinness. Many social media users claimed Dominic Cummings shouldve gone to Specsavers after his ill-fated trip to Barnard Castle, where he claimed to be checking his eyesight. 3 Our MD in Guernsey discovered an old press ad from the '80s with the headline 'with Specsavers, it's love at first sight'. Elizabeth Bower (born 1 August 1976) is an English actress, best known for starring as Dr Melody Bell in Doctors from 2007 to 2009. Please contact us with your news, views and comments. Nathan Vaughan-Harris Actor 2020, Specsaver Campaign, Featured Model. Learn the different tactics you can leverage to help TV Advertising grow your brand. We also took inspiration from the visual language of soul and R&B album covers with the styling, vibrant colours and hair, and then took that aesthetic into modern feeling, everyday situations with casting that felt relatable and of today as well. Stephanie Courtney: This actor plays the infamous Flo in Progressive Insurance commercials. It was shot in Lithuania and, again, props to Matt and his team because they did a great job finding a production outfit to work with over there. Laurence Fox is handing back an acting award that he won from Specsavers because they have boycotted GB News. Kelloggs - Better Days Are Built On Breakfast - 30 secs. And the phrase was used again after the South Korea flag was incorrectly displayed instead of the North Korean one during a womens football match at the 2012 Olympic Games. Learn how other brands have used TV for the first time to achieve brand fame and drive growth in the most cost effective way. Specsavers code - Enjoy free polarised lenses on your 2nd pair from the $149+ single-vision range. Add message. Check out our interactive advanced booking deadline calendar, Titles:Out of Order 30, Wrong Van 10, Wrong Cupboard 10, Push me pull me 10 sec, Pizza 15, Client:Chris Carter, marketing and ecommerce director UK, Ireland and Spain, Victoria Clarke, head of marketing activation, Nick Rainbow, head of marketing strategy and insight, Aimee Legge, marketing strategist, Elaina Le Tissier, recruitment marketing lead, Client Partner:Rhiannon Hughes;Jade Fonteneau, Managing Director, The Agency:Nicola Wardell. We wanted to make sure the creative would speak to Canadians in a way that grabs their attention, while also showcasing what the company stands for and its purpose. Si ob han is a true professional and displays a remarkable commitment to her craft. Staff Reporter. In terms of the sort of sense of humour, Canadians and Brits are similar. Specsavers appoints AJF to its creative with first work released. Complete glasses from 15. . 11/11/2022 14:11 The one with the delivery man who goes to the wrong block of flats - why do I recognise the lady who answers the door? It felt very true to the brand now and what we were going for with this launch. Or by navigating to the user icon in the top right. Free pair for kids. He was also notably in the Specsavers rollercoaster advert and recently also the UK Nationwide share advert. Artist: The Proclaimers. This storytelling approach started in March during the first lockdown and has been highly successful, as 50% of people surveyed who do not use Specsavers (brand rejectors) and who saw the customer stories said they were likely to try Specsavers in the future. Shish> The way that we wrote it was very much a nod to spoken intros that are familiar from classic soul songs from artists like Marvin Gaye, Barry White and Aretha Franklin. 2007: Instead of a flaming Christmas pudding, mum sets fire to the turkey. As the UK's leading commercial broadcaster, we get the country talking. Tom West. www.opendialoguemediations.com. If you have a user name and a PIN then please sign in. 25% Off. The campaign was created by Specsavers in-house creative agency Deputy Creative Directors Richard James and Marco Bezerra. Please bear with us. There's an understated wit, a dryness and self-deprecation that we share, I think. Jack [Finn] and James [Hearn], the creative team on this, did such a great job. Music:I'm Gonna Be (500 Miles) - The Proclaimers. So, were keen to reverse that trend. The company uses the phrase "should've gone to Specsavers" in its adverts. or . Related news. Music Artist: Lester Bowie. Access articles that will help shape your marketing plans. The centrepiece of 'That's Specsavers Love' is a a 45-second spot created for Canada by Specsavers' UK-based in-house team, The Agency. Shish> That sense of humour and wit is definitely part of Specsavers' DNA, and it's important to continue that. Comments Off on Specsavers shows (yet again) that a simple set-up and a selling message work wonders. But the woman who answers the door has some shattering news: he's climbed the wrong mountain! A Glasses manufacturer with over 690 stores in the UK and Ireland. Take a deep breath, smile and start again. Smiling is the best way to face every problem, to crush every fear and to hide every pain.. Social media reactions by Specsavers have also become an amusing online staple - with the your next visits on us quip to popstar Anne Marie, following her fall at the Brits, quickly proving popular with both Twitter users and the songstress herself. Cadbury Dairy Milk Ad Cast. 4.3M views, 12K likes, 213 loves, 1.2K comments, 4.2K shares, Facebook Watch Videos from Specsavers: Watch the new TV advert from Specsavers. And smiling customers mean smiling colleagues nothing makes our store teams feel more positive than a happy customer.. Here at ITV, your brand will thrive like nowhere else. They may be a vanishing breed among the tech savvy, data-sodden denizens of adland these days but Specsavers in-house team The Agency has been doing it for years with no sign of running out of gas. 20 years since it first appeared, Specsavers has unveiled a new 'Should've Gone to Specsavers' campaign: 'Should've 2.0'. We use cookies to offer an improved online experience and offer you content and services adapted to your interests. The official Specsavers YouTube account: Subscribe today to be amongst the first to view our latest products, news, #specsappeal fashion trends, vlogger reviews, competitions, product information . The Specsavers in-house agency faced the challenge of devising a new campaign that acknowledged the pandemic but also engages audiences in the witty tone of voice that is synonymous with the brand. When the right actors are chosen, it can have a huge impact on the success of the adverts. Both ads here are d Hegarty on Advertising: Turning Intelligence into Magic, Goodvertising: Creative Advertising that Cares, Greys Campopiano to take creative charge of McCann and McCann Worldgroup, New Commercial Arts debuts for Nandos in major brand makeover, Romaine calm: Asdas pun keeps customers happy, The7stars scoops Peoples Postcode Lottery 66m media, Saatchi hits the audio button for Pregnant Then Screwed, All In recruits Young Lions for agency inclusion survey, Next15s Elvis and rival MSQ join agency hiring round. I was blown away with the set design. 4.3M views, 12K likes, 213 loves, 1.2K comments, 4.2K shares, Facebook Watch Videos from Specsavers: Watch the new TV advert from Specsavers. Enjoy $10 off contact lenses when you spend $99 using this Specsavers code. We tried to find scenes that are relatable, everyday moments, but elevate them. But then we thought that might be a bit cliched, and as we started trying people out it just felt a lot more interesting, and gave it something a bit more when we found a female VO artist. Bringing Marvin to life. Agency Senior Integrated Producer: Clair Carter, Post-Production:Grade at Cheat, VFX and finishing at Bubble TV, Keeping up to date with the latest insights and inspiration from ITV Commercial is easy. I'm really pleased with the people we found because they were a really good representation of the country, but also really captivating people in their own right. (This may not work if their name is not Trevor, but please do not use their credentials, whatever their name. The woman in the Specsavers Ad 2022 is actress and comedian, Dawn French. Specsavers' newest TVC 'Cubbyhouse' aired for the first time yesterday, containing over 15 deliberate mistakes for viewers to pick out in an eye-test within an advert.
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