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(The Walmart connection can be found only on the sites copyright line.) Hed been with the online retailer for 10 years. For now, no. @roma258: There's no fear - we're just doing what the majority of buying customers are asking for. It seems like it would be a good exploring bike for when you'd likely be riding lots of dirt roads as well as singletrack. Another new direct-to-consumer brand, Remot, alsolaunched this week with far less buzz, despite being owned by American Bicycle Group, the holding company for established high-end brands Litespeed and Quintana Roo. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. Viathon's goals seem to be crystal clear with the R.1: Build a race-ready road bike for a high-end audience without the high-end price tag. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Spinhirne-Martin wouldnt reveal sales targets but, reading between the lines, he likely doesnt have to sell many for the brand to be considered a success. That's a lot to love. They tasked a few well known bike designers with creating a new brand. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. i gave it a spin. Doubt they are taking a loss, even at these prices. News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. First, this hardtail gets more than just the usual 100mm-travel fork. The last time we posted on the Viathon G1 we mentioned that this bike might be the perfect candidate for the Redshift Sports ShockStop Stem. Could always ride it and return it! Shit, I'd probably buy one to beat up/lend out. Some cyclists are extremely brand-loyal, willing to pay a premium for pride in heritage brands like Bianchi or Pinarello. Maybe in this specialist market they've done a better job. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. what happened to viathon bikes. Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! The parts kits feature quality components from premium suppliers. First they took our jerbs, and they're taking our guns! If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin. Walmart is the largest retailer for bikes in America by a good margin. Note: Viathon sent over the Rival 1 G1 bicycle for test and review at no charge to Riding Gravel. The Waltons own Moosejaw. They are currently in a process of rebranding it because they realized it's forever associated in people's minds with entry level or even below entry-level (BSO) bikes. Department-store bikes look a lot better than they used to. Browse. I know you're talking frame only, but at least this one ships with tires that actually fit the frame (unlike the DV9, which has known problem with tire rub on the tires it ships with). Bikes are getting more expensive because more expensive bikes and bike parts are selling better than cheaper bikes and bike parts. They also have controlling interests in Rapha and Allied Cycles. Walmart is hoping to entice customers to Viathon with a no-questions-asked return policy. Hopefully they turn over some % of these bikes into more trail advocacy. Two many folks here getting a bit specific. Honestly the bike prices are high because people buy them LOL. For the last update and a link to the introductions, Click Here. And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. You could get a 450 for the same as a well optioned V10. ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. All rights reserved. I would love to see good reviews on them, but KevCentral's just don't cut it for me for actual riding. Many people are the same, I guess the rebranding isn't for nothing. Don't need. Does REI make their own bikes? Some of that is a function of the homogeneity of the modern bike-enthusiast business. Still, Viathon is getting a fair bit of press, with stories on a number of cycling-enthusiast and outdoor sites. Viathon M.1 GX Eagle Mountain Bike Review | SRAM GX EagleI was amazed how light this bike was and how well it climbed!Viathon was kind enough to send me over. Thanks to its robust construction, coarse tyre tread, powerful brakes and . All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). @alex There are better bikes in regard to front end compliance than the Viathon. according to industry analyst Jay Townley. Hi all Thanks for the reviews and updates. Viathons carbon bikes retail online for between $2,300 and $6,000. Posted Oct 2, 2019, We dentists don't shop at Walmart. And every single article, including this one, focuses on the Walmart ownership. The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. And does it matter, because the nut is now unusable? And the mountain-biking-mad Waltons have also upgraded the MTB trails close to Walmarts corporate HQ in Bentonville, Arkansas. installing vinyl sheet flooring on wall . Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. I did hear you and Andy mention 2300 on podcast 65. Also if you make that thing for many years, it further amortizes the investment. I followed with an opinion column about Viathon's unique formation, business model and value proposition. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Compare that to a top end World Cup dh bike at around 10-15k. I'm seeing an unbranded power meter, but no mention of it. Viathon is a start-up carbon bike brand with a difference. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. @jason-99: With that logic, give everyone nukes. So this is competing against the Ibis DV9? Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. The tires were Schwalbe Lugano which sell around $10 each. Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. Are bike shopsscary, elitist, and unwelcoming? I built the brand without them knowing about it at all, reveals Spinhirne-Martin. Except none of that happened. But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury. Does a rising tide lift all boats? REI Co-op bikes are worth a look for most cyclists. refresh results with search filters open search menu. Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. Unless they are basically making no money on the bikes, I find it hard to see how they could undercut their competition, especially considering the frames themselves don't really often anything out of the ordinary. So they're definitely taking a loss on these.. The simple answer is: because it can. Be here, Virtually. Savvy consumers may baulk at the Walmart connections not just because of the value connotations but also the corporates reputation for poor labour relations but nor is Viathon a bike brand for the decal-focussed. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. And I want to get more people on bikes. Industry watchers may remember the last time Walmart tried to get into the carbon bike game, which as I recall was about ten years ago. 'Box-store bike' takes on a whole new meaning as Walmart launches Viathonn, a private high-end cycling brand. Don't need. As a straight-up road bike, wed have no issues with the Viathon G1. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. As mentioned, this is the lowest-cost complete bike in Viathon's G.1 range, but that doesn't mean the parts are low-cost. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. there's your reviewi'll be buying the r1 soon. Carlton Reid sits down with brand manager Zack Spinhirne-Martin. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. With the backing of Walmart, we can scale very quickly.. Wouldnt be caught dead buying one of their bikes but competition in any industry is a good thing. I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. Probably trying to compete with REI. Crickets. All Viathon bikes come with a 2-year warranty. Good. 250? Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. Ive already gotten questions for people internationally. Now on to the final word on this carbon fiber crushed rock roller. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Shop our Buy Direct collection for a new ride they'll love! And who cares what other people think? In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. That makes sense. Facebook. Since 1994 these are the words that continue to resonate within us. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. Things have moved on. So take the roads less traveled, or the ones that don't even show up on the . Wal-Mart shoppers are not going to spend 3-5 k for a bike! Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. Of course, you can always install a nice, compliant carbon post. Full on rippers. Bikes. No mention of gearing. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. Viathons G.1 gravel bike requires the same build. There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. There are a lot of reasons why our bikes are so expensive first thought, offerings in multiple sizes. I'll be honest if I ever worried about someone thinking less of me for buying a bike at Walmart I'd probably leave the bike wherever I was and get out of the hobby. Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. Also something to liven up trails that you ride regularly. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. The frame costs just the same as a TCR frame, without the TCR reputation. Bike industry seems super healthy (at least outside looking in), coming from the moto world. Viathon has chosen a RockShox SID RLC with 120mm of travel. In Europe there's this large French sports goods chain called Decathlon. For the last update and a link to the introductions, Click Here. @roma258: It's not. At The Finish: So, what we have here is an interesting sales model and a fine bike for those who crave the ultimate in efficiency that carbon fiber can bring to the table. Our Fezzari Bicycle experts are here to help you find the perfect bike. You can race and ride it at the highest Mtb level. People talking about this being good for "the industry" have no idea what they're talking about. Managing editor Dean Yobbi told the story in BRAIN's May dead-trees issue and online as well. It'll take ONE major company (looking at you. 5G for Dura. We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. There is certainly a fair amount of seat post extension to work with there., explained Andy T. Hes right too.