Looking forward, IMARC Group expects the market to reach US$ 189.9 Billion by 2028, exhibiting a growth rate (CAGR) of 4.52% during 2023-2028. design, as follows: Challenges have included Boosts products being labelled as unhealthy due to the high sugar content and However, this is just one domain the company currently deals in. Paul Smith, P.(2019), Market and Competitor's Analysis of Boost juice Australia, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-a-swot-analysis-of-boost-juice-482.html, Add a link to this page on your website: . Also, some people like to try new brands, which increases the level of threat. The Juice and Smoothie Bars industry in Australia exhibits a medium level of market share concentration. Tok has among the highest electricity prices in the nation. company, in shorter or longer descriptions, including the following: .. great product served by friendly, efficient people in a positive and energetic environment. centres to include regional areas and non-shopping centre locales such as universities, service stations, Retrieved 15 July 2020, from https://www.afr.com/street-talk/retail-zoo-valued-at-as-much-as-482m-goldman-sachs-20191001-p52wgs, Paul Smith, P.(2019), Marketing strategy of Boost Juice, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-boost-kjuice-marketing-strategy-439.html, Add a link to this page on your website: . Boost Juice squeezes out a competitor. 3, .. great tasting product, served by positive and energetic people who greet you with a smile Boost Juice is the largest player in this industry, with its parent company Retail Zoo Pty Ltd capturing 54.2% of the market share. They have an edge over the new entrants or the competition, due to its popularity among the users. High customer loyalty as it is very popular amongst its user base, 6. Allis) win numerous awards. There are protein ingredients blended, which are designed for people to All these exciting prizes grabbed the customers attention and the marketing campaign gained a huge popularity. concoctions to put together to create our healthy menu. Joanne Bradley (Chief Marketing Officer) example, in 2004, when change was needed, the department heads were asked to evaluate their teams drinks contained more kilojoules than a Big Mac (from McDonalds) and more sugar than a bottle of soft Top Juice, owned by Ayman Investments Pty Ltd, is the second largest player with 10.7%. Boost Juice Menu Prices in Australia. It has 550 stores under its distribution strategy to gather a larger market share. response to demand from customers on social media to offer a drive-through option. notifications and social media through Salesforce based on purchasing data through our loyalty best way, what does that look like?". The brand has expanded its operations in over 15 countries. Thus, in order to promote its products, Boost juice has selected different communication channels. Along with an extensive interest in management studies, he is a sports enthusiast who loves to spend time in the basketball court. Juice, B. The people in Malaysia also prefers orange juice over others. As all the products are perishable in nature, it cannot have used it the other day and thus, there may be chances of increasing cost and wastage. She brought this idea to Australia and opened boost juice. Testimonianze sulla storia della Magistratura italiana (Orazio Abbamonte), Lawyers' Professional Responsibility (Gino Dal Pont), Australian Financial Accounting (Craig Deegan), Contract: Cases and Materials (Paterson; Jeannie Robertson; Andrew Duke), Company Accounting (Ken Leo; John Hoggett; John Sweeting; Jennie Radford), Financial Reporting (Janice Loftus; Ken J. Leo; Noel Boys; Belinda Luke; Sorin Daniliuc; Hong Ang; Karyn Byrnes), Auditing (Robyn Moroney; Fiona Campbell; Jane Hamilton; Valerie Warren), Culture and Psychology (Matsumoto; David Matsumoto; Linda Juang), Financial Accounting: an Integrated Approach (Ken Trotman; Michael Gibbins), Principles of Marketing (Philip Kotler; Gary Armstrong; Valerie Trifts; Peggy H. Cunningham), Na (Dijkstra A.J. Strong focus on promotion and advertising campaign 5. Let us start the Boost Juice Bars SWOT Analysis: For Boost Juice Bars, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. (Disclaimer: The reference papers provided by Assignmenthelp4me.com help in serving as a model paper for students. 4, I just wanted to give my children something quick and healthy on the go when we were out, but In fact, we had 52% market share overall and over 45% . If you want a bit of chocolate or you're a die hard fruit and veg person we've got that Company Overview. So, Boost Juice utilizes various social media channels to communicate with its customers. Faqs. Regarding stores located in shopping strips, Meneilly explains these closures as follows: A lot of street sites were just not in anymore. Also, it has 270 stores alone in Australia which enables it to mark a strong presence in the country. Though, it managed to expand its business in India in the year 2014. Further, the easy day is another competitor that provides tough competition with its products of differentiated tea beverages. This campaign, and all campaign collateral (including in-store signage) has (2020). infancy, lacking colour displays and the internet. The juice market shows high penetration in the year 2019. [being] overweight and 100% juice consumption in children. and in doing so highlighted what she believed to be the health benefits of Boosts products. point of a vibrant, theatrical celebration the making and mixing of a great smoothie! to support the purported health benefits of juice consumption: Fresh juice proves critical for childrens nutrient intake. Most of the products of company have less than 2 per cent fat in its products so as to encourage healthy life. Find contact information for Boost Juice. 41. their drinks, with more than 41 per cent of all drink orders being customised. The primary market segment of Boost juice comprises of young teenagers and the secondary market consists of adults up to 30 years of age, which is a very small market segment. acquired in 2007 ), Cibo Espresso (which was a South-Australian-based, 23-store chain that Retail Zoo acquired a majority designed that way. The image of boost juice in the market is very high. brands, with its global brand strategy being, To become to juice, what Starbucks is to coffee.3,19 Boost Failed local franchises: In the face of external pressures, Boost Juice has closed numerous franchises. Further, the company also uses other advertisement tools such as television, banner, newspaper etc. You hear stories about celebrities drinking just lemon water or others cutting sugar out of their 3 This is evident both in-store and online, Strong brand recognition and name in Australia, 4. Below are the Strengths in the SWOT Analysis of Boost Juice Bars : 1.Innovative product concepts and service offerings 2. Along with this, the boost newsletter also contains exciting competitions for the customers. Company profile page for Boost Juice Bars including stock price, company news, press releases, executives, board members, and contact information Competitors. in order to promote its products among customers. Its amazing something so healthy can taste SOOO good, The great guilt free fruit energy boost, Normal households market segment super market, Young teenagers who want a healthy diet. Boost juice company even partners with its local vendors to take part in the community events. Boost has achieved $2 billion in sales revenue last year and is now famous for its healthy and fresh diet products. veggies in their diet and, with these smoothie packs, we have used a specific combination of the two. Speaking Polymath's content originality, depth of research and connectivity with readers set it apart from other content publishing platforms that lack perspective. 5, Additionally, in the Boost Study Kit (2015), a resource for students available on the Boost Juice website, Quizzes test your expertise in business and Skill tests evaluate your management traits. Melbourne. After every quarter, boost juice sends a newsletter to all the vibe members. to be one of the most powerful tools at our disposal. is one of the worlds fastest growing retail categories. 7 Selling the family home and with $250K in start-up capital, some of it borrowed from These papers are intended to be used only for research and reference purpose only), Ex- Management faculty of University of Sydney. 31 Promotion is an important element of marketing mix. customer demand, Boost undertook product range innovation and launched frozen smoothie packs in four Boost juice has to gain a larger market share for its juices and smoothies in Australia and has dominated the fruit juice industry over the past five years. It has the potential to uncover more markets in Asian countries as they have a higher ratio of young population. and smart phones, meant that Boost was operating in a new world compared to when their first store Accompanying this Malaysia Milk is a leading juice company in the country. In contrast to Boost system.. 750,000 downloads and more than 300,000 active users, the app has the potential Janine butter protein ball), this is the first time we have used peanut butter in a smoothie range. into the business. Everyone is simply amazed by the fact that (p. 12). I love eating fruits and treat myself to chocolates and champagne but I exercise regularly and something so healthy can taste so good! base), Boost has expanded their store locations beyond their traditional home of metropolitan shopping In the coldest weather, 0 down to minus 10 F (minus 18-23 C) the electric bus costs roughly $1.15 per mile, versus 40 cents per mile for . of digital initiatives including the Boost Juice app and two mobile games. eleven years old. Most people love playing games. In September 2004 there was a boost juice store opening almost every single day, and is continuing to enhance its business and operations. advantage of local knowledge, including knowing the regulations of the country that need to be met 6 and Also, it can help the company to expand its clientele in different parts of the world. with Daily Mail Australia, she also defended Boosts products by emphasising that the menu has been 3, Our incredible team members are passionate about giving our customers a great shopping buyers with Boosts VIBE loyalty card, communication to its customers was limited. However, it also has major competitors in the market such as Coca Cola, Starbucks, and pulp juice, etc. Vibe stands for- Very Important Boost Enthusiast. failures have included failed franchises and marketing fails. Boost juice has its main products of juice and smoothies. The company should work upon its internal strategies to make sure there is the right projection of values to the customers. These products may include sandwiches, pastries as well as hot drinks, etc. Technologies. Always looking to acquire businesses 33 , currently, its four brands, in order of We take the severity of anaphylaxis extremely seriously and the safety of our customers 18 In 2013, over 40% of Boost Juice franchisees owned multiple Boost development, gave a presentation on gamification and its effectiveness in changing behavior to Boosts The company produces a yearly calendar for the marketing strategies every year. Thus, it also covers a large market segment and provides different products to fulfill the needs of its customers. Below are the top 3 competitors of Boost Juice Bars: Hence this concludes the Boost Juice Bars SWOT analysis. Few of the main reasons include: The growth of the beverage industry is relatively slow which makes it difficult for the newcomers to mark their presence in the market. their current office located at Chadstone Shopping Centre. competition from new entrants and stronger external competition from supermarkets. Price strategy is made to target a particular market share. Claire Lauber (Managing Director Boost Juice) . Ceri Clark (General Counsel) It is because of all these benefits that the vibe club has more than 1.9 million members in Australia. 35, Exhibit 1 Retail Zoos Organisational Chart, Board The strategy of product aims to bring out the satisfactory merchandise for the consumer by disparity and market division. The industry's only major player is Boost Juice Bars. sugar and Paleo diet movements, in 2013 they added the Lean & Green range and in 2015 they launched and are polite enough to call you by your first name; in a bright and colourful store environment 38, Expansion into different locations: To continue their growth trajectory (and increase their customer In fact to attract the interest of its customers, the company adopts unique marketing techniques. The fruit and vegetable juice industry has witnessed significant growth as this is considered a naturally sourced nutritious food with the ability to boost immunity. Protein Super Smoothies were dedicated to help customers replenish their energy in the harsh winter season. selling 1L and 350ml bottled products in Woolworths and Coles supermarkets. Our professors in La Trobe University give a lot of assignments on this topic. Boost Juice is an ever growing and loved brand among the people of all origins. learn from mistakes and build a business model out of the spotlight of a larger Australian city such as Retail Zoo valued at as much as $482m: Goldman Sachs. 6 Together with . The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Learn about their Grocery Retail, Retail market share, competitors, and Boost Juice Bars's email format. You leave a well-paid, 40-hour-a-week job to work 120 hours a week for nothing. Yvette Van Zwol (Head of IT) This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. A poor hiring decision, involving employing an accountant as the Chief Financial Officer of Boost Juice in swap roles; he was chomping at the bit to make his mark on the company. Its products and services commands its legacy and the reason for its respective position in the market. Here are the weaknesses in the Boost Juice Bars SWOT Analysis: 1. Share. the $1 billion fruit juice manufacturing market, their market share is reportedly growing after they started Intense competition will reduce market share and affect business, 3. I am a student of University of Melbourne. Nishad Alani (CEO) largely unhealthy. This is due to the reasons: There are higher chances of companies switching their suppliers. 3, This rapid expansion into shopping centres across Australia necessitated the hiring of employees to help is Boost providing customers with an amazing product through the design, shop fit and the It is because of all these benefits and features that today more that 65% of Boost Juices database is made up of app users. This culture was devised to reflect Janine Alliss People prefer this to other juice sticks. The company should consider opening new retail counters. This way it gets even easier for the brand to gel up with the youngsters and spread its alliance with the use of warm hugs and smiles. The Company is known to provide quality juice and smoothies products to the customers. More advertising and marketing through TVCs, print and online media 3. . (Disclaimer: The reference papers provided by Assignmenthelp4me.com help in serving as a model paper for students. The major strategy of companies to organize roadshows in order to promote the products and attract more customers. The Global Juice Market was valued at USD 1,849 Million in 2020, and the global juice industry is projected to reach USD 3552 Million by 2028, growing at a CAGR of 3.55% during the forecast. This is a Premium document. You leave a well-paid, 40-hour-a-week job to work 120 hours a week for nothing. enabling advance, digital ordering of Boosts juices and smoothies. Its freshness in products and marketing strategies both have together paved the way of success for the company.