And the same is true for NASCAR. an Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. Show publisher information However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. nascar popularity graph However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. At the start of the 1990s, mention NASCAR to somebody in Europe, they wouldn't know much about it. Most valuable sport event brands worldwide 2019, Racing teams of NASCAR ranked by team value 2019, Average U.S. TV audience of NASCAR races 2019, Daytona 500 TV viewers in the U.S. 2000-2022. With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. You need at least a Starter Account to use this feature. It was, but even that wasnt the point. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Racing teams of NASCAR ranked by team value 2019, Average TV audience of NASCAR Cup Series 2022, Average U.S. TV audience of NASCAR races 2019, Average TV viewership of selected NASCAR events in the United States in 2019 (in million viewers), Average television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), Total television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), NASCAR average TV rating in the U.S. 2019, Average TV rating of NASCAR events in the United States in 2018 and 2019, TV rating Daytona 500 in the U.S. 2000-2022, TV ratings of Daytona 500 in the United States from 2000 to 2022, Daytona 500 TV viewers in the U.S. 2000-2022, Number of TV viewers of Daytona 500 in the United States from 2000 to 2022 (in million viewers), Average TV audience of NASCAR Cup Series finale 2019, Average viewership of the NASCAR Cup Series finale in the United States from 2015 to 2019 (in million viewers), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Share of NASCAR fans in the United States in 2016, by gender, Average age of NASCAR TV viewers in the United States in 2006 and 2016 (in years), NASCAR fans in the U.S. 2017, by ethnicity, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity and political affiliation, NASCAR fan opinions on who sports fans are in United States in 2017, Opinions of NASCAR fans on what makes someone a sports fan United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Net favorability of NASCAR in the United States in 2018, by political affiliation, Top NASCAR purchases by fans in the United States in 2017, Leading NASCAR related purchases among NASCAR fans in the United States in 2017, Share of NASCAR fans in the United States in 2018, by city, NASCAR drivers with the most social media mentions during the playoffs in 2019, Most mentioned NASCAR drivers on social media during the playoffs in 2019, NASCAR racing teams ranked by revenue in 2017 (in million U.S. dollars), Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Hendrick Motorsport team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Team Penske racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Roush Fenway Racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Front Row Motorsports team 2014-2017, Front Row Motorsports team (NASCAR) revenue from 2014 to 2017 (in million U.S. dollars), Most valuable sport event brands worldwide 2019, Most valuable sports events brands worldwide in 2019 (in million U.S. dollars), Brand value of the sports event Daytona 500 from 2012 to 2017 (in million U.S. dollars)*, Most active NASCAR sponsors on Twitter 2019, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*, NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars), Value of NASCAR's Hendrick Motorsport team 2006-2020, Hendrick Motorsport team (NASCAR) team value* from 2006 to 2020 (in million U.S. dollars), Value of NASCAR's Joe Gibbs Racing team 2006-2018, Joe Gibbs Racing team (NASCAR) team value* from 2006 to 2018 (in million U.S. dollars), Value of NASCAR's Stewart-Haas Racing team 2010-2018, Stewart-Haas Racing team (NASCAR) team value* from 2010 to 2018 (in million U.S. dollars). As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. There are still 11 races on intermediate tracks, but its finally moving in the right direction. OTHER VIEWS? The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). 1) Just like all the other major racing series in the world, NASCAR has become a money deal. 1 Min. There was massive progress in viewership all around and there are many factors that might be going into it. It would have been nice to have heard more during the championship race from Earnhardt. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. (It did.) USA TODAY Sports asked about 200 fans at tracks, on the phone and on social media who have reduced their racetrack trips to explain why. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. By the measurements used today, NASCAR then is in a very good place. Las Vegas Entry List. Photo credit: brandonzeman on Visual Hunt / CC BY-SA The biggest challenge is how to select the most effective type of chart for your task. In todays media world they are now just a small part of what is used to measure the popularity of the sport. UPDATE: NASCAR Cup Series racing from Circuit of the Americas (Austin, Texas) averaged a 2.2 rating and 3.73 million viewers on FOX last Sunday up 56% in ratings and as much as 58% in viewership from last year's inaugural edition of the race, which aired on FS1 in Atlanta TV Ratings March 22, 2022 Hotels along the Tennessee-Virginia line near But the initial Chase, an artificial and contrived points reset, was despised by fans. Find your information in our database containing over 20,000 reports. Tiger Woods was great for golf. In terms of tier one sports properties, he said. 1-800-GAMBLER (NJ, PA, WV), 1-800-9-WITH-IT (IN), 1-800-BETS-OFF (IA), 1-800-522-4700 (NV), 1-800-522-4700 In contrast, basketball has incredible athletes and non-stop action. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. According to statistics the global TV viewership's for Formula 1 in 2019 stood at 471 million. Founded by Bill France, Sr. in Daytona Beach, Florida, the company evolved into what the race-sanctioning institution that it is today over several decades. Which meant that other drivers didnt win a lot. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. | 3 March - 11:35 | Greg Lea, Pennzoil 400: Kyle Busch Goes for Two Victories in a Row at His Home Track in Sin City, NASCAR Cup Series Championship Predictions, Picks, Betting Odds, NASCAR Futures The coverage goes through the entire event. NASCAR TV ratings were once the darlings of the sport. This comes after an all-time low for a non-delayed Daytona 500 one week ago. NASCAR founded On February 21, 1948, the National Association for Stock Car Racingor NASCAR, as it will come to be widely knownis officially incorporated. June 12, 2022 . Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account Wallace ranks among the public's most well-known drivers, according to a new Morning Consult poll. Contact Who is NASCAR Headquarters 1 Dayton Blvd, Daytona Beach, Florida, 32114, United States Phone Number (386) 253-0611 Website www.nascar.com Revenue $2.8B Industry But that in itself wasnt necessarily the crime. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. They do not want to watch commercials over and over again. Get full access to all features within our Business Solutions. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. Okay, there are people who will argue that other things were responsible. No longer do young NASCAR racers start at their local tracks and work their way up. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. Prerace entertainment such as the Sprint Experience and Foxs NASCAR RaceDay TV stage are gone. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. Since earning a 7.7 rating and 13. Fans said tickets are the smallest impact on their financial decision, because ticket prices are dwarfed by the cost of hotel rooms and transportation to events. (Amato et al., 2010 & Brunt, 1922) It is an analysis that synthesiz es variables and relations to understand the bigger picture. NASCAR on TV. NFLX YouTube, Twitch, Twitter, & Instagram Statistics - SocialBlade.com Weekly races at smaller locales have come off even worse. The truth was of course far from that. IndyCar always has side-by-side commercials during green flag racing. Also, the popularity back in the 90s was also a lot cheaper, tickets were rather cheap for the time and the races were shown in non-cable channels. June 16, 2022. At the other end of the table, District of Columbia and Hawaii are by far the states least interest in NASCAR. The Daytona Road Course averaged 4.750 million viewers during the event. In fact, attendance figures and TV ratings show that it is. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. The Old North State is probably the the first place most people think of when they think of NASCAR. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. Gordon World of Outlaws card was only available as part of a complete. We then plotted the data on a map to help to visualize the most popular regions across the country. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. As a Premium user you get access to the detailed source references and background information about this statistic. Fan Rewards. NBC did the best with what it was given, really, but there were few compelling storylines. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. It may leave behind fans stuck in the past. This is the most viewed season-opener since 2015. | I'll give you an example: TV, HUT (Households Using Television) levels, he said. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. Why poll the fans if youre just going to ignore them? NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. The NASCAR season is a long and winding road held on 23 racetracks across America. California sitting third from the bottom may raise a few eyebrows considering it hosts two Cup races and a number of drivers hail from the Golden State, including 7x champion Jimmie Johnson. Opinions expressed by Forbes Contributors are their own. Yes, thats actually true; read it again if you need to. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family.